Sport Group to Grow Brands – New Group Marketing Director

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Sport Group CEO, Frank Dittrich, recently announced the hiring of Richard Tattershaw in the newly created role of Group Marketing Director for the world’s largest business dedicated to sport surfaces.

This is part of Sport Group’s mission to transform the business of sport and space which will be delivered by an integrated global value chain, technology leaps, knowledge sharing and strong brands that deliver customer excitement and confidence.

Sport Group’s brands such as AstroTurf, Polytan, Melos, Rekortan and SYNLawn are leaders in all major global markets and are the choice of the Olympics and FIFA.

Sport Group is investing in Laykold as the group’s global court brand, a category in the industry that has suffered from limited innovation over the years. Laykold’s gel courts are a technology leap and the brand is helping deliver customer ambitions by transforming the Hard Rock Stadium into the new home of the Miami Open.

For more information, please visit www.sportgroup-holding.com