Sport Group to Grow Brands – New Group Marketing Director

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Sport Group CEO, Frank Dittrich, recently announced the hiring of Richard Tattershaw in the newly created role of Group Marketing Director for the world’s largest business dedicated to sport surfaces.

This is part of Sport Group’s mission to transform the business of sport and space which will be delivered by an integrated global value chain, technology leaps, knowledge sharing and strong brands that deliver customer excitement and confidence.

Sport Group’s brands such as AstroTurf, Polytan, Melos, Rekortan and SYNLawn are leaders in all major global markets and are the choice of the Olympics and FIFA.

Sport Group is investing in Laykold as the group’s global court brand, a category in the industry that has suffered from limited innovation over the years. Laykold’s gel courts are a technology leap and the brand is helping deliver customer ambitions by transforming the Hard Rock Stadium into the new home of the Miami Open.

For more information, please visit www.sportgroup-holding.com

Eric Haslow Joins APT

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Recently joining Advanced Polymer Technology (APT), a member of Sport Group, is Eric Haslow as Director of Business Development.

APT is a global manufacturer of polyurethane-based materials and acrylic coatings for the sports and protective coatings market.  And as a member of Sport Group, APT is connected to a portfolio of world renowned brands which are unmatched in performance and high quality.

Eric brings 20+ years’ experience in sports and commercial surfacing, having worked for several globally respected manufacturers, such as Connor Sports, Tarkett, Gerflor, and TOLI.  His experience with manufacturing and product development has consistently generated growth, while continually building successful product lines and brands.  Eric’s history of interacting with and managing sales channels, as well as creating new market paths via B2B and B2C experiences, is a welcome addition to the global brands within APT and Sport Group.